Remove Finance Remove Marketing Automation Platform Remove User-Generated
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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 114
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

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Have we point solution-ed ourselves into martech madness?

Martech

The idea of the all-in-one marketing suite from Supergiant Software, which also dealt with infrastructure (and later in the cloud) and likely supplied other areas of the organization, like finance or HR, with their software, appealed to some people. One counterpoint to the all-encompassing platform was point solutions.

Finance 83
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Direct Mail Secret Weapon Insider Session

DirectMail2.0

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

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Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

Adobe Experience Cloud Blog

A report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation tools. Think of your marketing automation platform like it’s a video game. It’s time to level up and unlock all of the capabilities of your marketing automation platform.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.