Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 98

Marketing Marketers User-Generated Influencer Marketing 98

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! This Old Marketing example of the week. (54:54):

Content Marketing 84

Content Marketing Millennials Pharmaceutical Finance 84

Exposure Ninja

FEBRUARY 6, 2023

Visitors should easily be able to understand what your unique selling point (USP) is and what problems your product/service solves for them. Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. What makes you stand out from your competitors?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 141

Gen Z Millennials Education Health 141