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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

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Career Objective Tips To Get Your Resume Noticed [+ Examples]

Hubspot Marketing

in business administration looking to start my career in finance with an internship at ABC Inc. This makes your objective more personal. Marketing Manager Data-savvy lifecycle marketing manager with seven years of experience crafting omnichannel customer journeys. Financial Analyst Finance student with 3.92

Finance 140
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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

Leveraging innovative AI technology in your marketing automation system empowers you to create microsegments. Rather than targeting dozens of CFOs at large private construction companies, you can narrow your focus on the three executives who: Manage finances for privately held organizations with more than 1,000 employees.

Finance 134
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21 Statistics That Prove Emotional Marketing Works

Spiralytics

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Finances are often personal, and achieving financial freedom is a priority for most.

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What is market segmentation and why is it so important?

Use Insider

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. By identifying and targeting specific segments, businesses can tailor their products, services, and marketing efforts better to meet the needs and preferences of their target audience.

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Why Building an Email List is Important in 2023

Sachs Marketing Group

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. For example, a financial advisor could use their email list to regularly distribute helpful tips and articles on managing personal finances, retirement planning, or investment strategies.

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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant.

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