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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 101
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Career Objective Tips To Get Your Resume Noticed [+ Examples]

Hubspot Marketing

Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. This makes your objective more personal.

Finance 144
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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

Leveraging innovative AI technology in your marketing automation system empowers you to create microsegments. Rather than targeting dozens of CFOs at large private construction companies, you can narrow your focus on the three executives who: Manage finances for privately held organizations with more than 1,000 employees.

Finance 134
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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant.

CRM 94
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What is market segmentation and why is it so important?

Use Insider

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. By identifying and targeting specific segments, businesses can tailor their products, services, and marketing efforts better to meet the needs and preferences of their target audience.

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Why Building an Email List is Important in 2023

Sachs Marketing Group

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. Email Marketing has a Higher ROI than Other Marketing Channels When it comes to return on investment (ROI), email marketing often outperforms other marketing channels.

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Using Personalization Data To Reshape Your Customer Experience

Duct Tape Marketing

Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. Their location, economy, and finances can influence how consumers engage with your business. So how does a virtual business replicate the vital in-person experience? And it was fun.