article thumbnail

The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

At this point, you should understand the demographics, psychographics, motivations, and pain points of the segment(s) you’ve chosen to target, which can provide a place to start when it comes to positioning your product or service. Examples of Great Market Segmentation and Positioning. Positioning. Panera Bread.

Food 137
article thumbnail

Planning Vs. Reality – 5 Typical Ecommerce Positioning Challenges

Digital Marketer

By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. They say: I’ll target a hungry market that wants exactly what I’m selling because everyone is always shopping online! Then, you place your message in front of them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Ritson concludes, “It’s time to leave this lazy approach to segmentation behind.” While you’re reviewing your assumptions about market segmentation, you may also want to tackle another tough question: “What is user-generated content?” What can I add? What is user-generated content? And they can find it all on YouTube.”

Gen Z 95
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

NLP tasks such as topic classification use machine learning to attach a theme (food, drink, accommodation) to the feedback data. For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics , market segmentation and audience demographics.

Branding 108
article thumbnail

How to Do Market Research: A Guide and Template

Hubspot Marketing

Exploratory Primary Research This kind of primary market research is less concerned with measurable customer trends and more about potential problems that would be worth tackling as a team. The list goes on, but find an industry term that you identify with, and use it to create a list of companies that also belong to this industry.

article thumbnail

The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter

Rock Content

Once you have done research internally, look out for potential market segments that are buying from your competitors. You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Create ideal customer personas. Rethink your virtual brand assets.

Energy 85
article thumbnail

Influencer Marketing in 2020: a guide on how to use this strategy

Rock Content

This impact is possible because influencers are relevant people within specific segments. What places influencing at this level is a previous work of audience building. Market segments. Companies from different market segments are looking for results with this marketing strategy.