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I once heard a new business owner define their targetmarket as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your targetmarket as such. Examples of Great MarketSegmentation and Positioning.
This is why it’s so important to get the basics of marketsegmentation down. From identifying targetsegments with demographic data to pricing strategy to marketing automation, your marketsegmentation process will be the back bone of your entire marketing strategy.
If you’re looking to connect with a niche group, or reach a new marketsegment, the right takeover host can help you do that. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Share fresh, authentic content. Develop your credibility.
This type of marketing tends to do well in sectors where lifestyle and personal recommendations play a significant role, such as fashion and beauty, fitness and wellness, travel and hospitality, food and beverage, technology and gadgets, gaming, home and interior design, and parenting and family.
5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after marketsegment. photo credit: shutterstock. Not only that, but it gets shared. Give Them a Say.
This is the essence of successful media marketing. If you want to increase your potential customer conversions, then start captivating your targetmarket by making emotional connections through storytelling. Why should you use corporate storytelling in content marketing? Storytelling is like a vitamin.
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