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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing.

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How Leilo is using technology to create a new category

Martech

For Leilo, this involves getting as many emails and SMS numbers as possible from passionate fans on social media and at in-person events like soccer matches, and reaching out to them using marketing automation platform Klaviyo. Food Festival in Connecticut. Mapping an audience.

Retail 113
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Using purchase data, B2C marketers know when that 50-lb. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t). Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 119
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How agile marketing teams can work with AI

Martech

I was recently at a restaurant where a robot brought out my food. In addition, agile marketing teams can take advantage of the speed and customer-centricity that AI brings to the table through hyper-personalization. Dig deeper: How AI-powered features are revolutionizing marketing automation platforms Get MarTech!

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Why understanding the product is a must in martech, MOps

Martech

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform. The vast majority of properties are franchised.

Product 104
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Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief

Martech

The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. The big difference between the U.S.

Transform 116
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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Adobe Experience Cloud Blog

Let’s take a look at three differences between sharks and whales, and how they can help guide your marketing strategy: 1. Both food and water enter their mouths, and they squeeze out the water out through their baleen. Inbound vs. Outbound. Whales eat by swimming with their mouths open toward their prey.