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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. And use that data to guide your marketing efforts.

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Take Chase Bank’s tweet ostensibly advising a Millennial.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Take the time to create a social media plan right upfront. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat.

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model. Is building a Black Friday marketing plan a good idea?

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. How has your customer experience changed over time?

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How to Promote Brands Through Gifs

Neil Patel

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Find Gifs Through a Gif Search Engine.

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