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Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, GenerationZ has developed distinct qualities that are making marketers rethink their strategies for the near future.
Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of GenZ were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.
Google announced a newtechnology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. WebMD, MayoClinic, and Healthline are among the reputable sites with search experiences built to surface important health information.
It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and GenZ, over 128. Younger generations often prefer text because it’s fast, easy, and non-intrusive. SMS is the most-used mobile phone function in almost every generation.
Millennials likely edge out GenZ due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases. The drive towards improving delivery capacity is partially to gain a new customer base. 72% of Filipino online shoppers are female.
About 66% of GenZ shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.
High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. million began using telehealth services for new or existing health conditions. A further 7.8%
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