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Snapchat statistics for 2025: Usage & trends

Sprout Social

Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Gen Z users create more content, taking 1.4

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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

So marketers are getting louder—or at least more creative. Voice search, short-form video, and even virtual reality are sliding into the marketing mix. And it’s not just for Gen Z influencers in neon hoodies. Voice, Video, and Virtual Spaces Are the New Email People are tuning out traditional messages.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

But Reddits role in the modern marketing mix has shifted. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

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7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Power Digital Marketing

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix. Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. billion monthly users.

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What is TikTok? Everything social media marketers need to know

Sprout Social

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Let us know in the comments.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social. What you should do in 2020.

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