Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Gen Z students from ages 13 to 27: 64% have made a purchase influenced by the app.

Gen Z 67

Gen Z Millennials User-Generated Advertisers 67

Sprout Social

JANUARY 27, 2020

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Let us know in the comments.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Reddit is also changing the search landscape.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

SocialPilot

JUNE 26, 2025

If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix. Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. This naturally makes native advertising more engaging.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Econsultancy

DECEMBER 6, 2021

Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54