Snapchat statistics for 2025: Usage & trends
Sprout Social
JUNE 24, 2025
With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Gen Z students from ages 13 to 27: 64% have made a purchase influenced by the app.
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