Remove Gen Z Remove Millennials Remove Performance Marketing
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performance marketing efforts.

Gen Z 59
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Salesforce partners with TikTok for social commerce

Martech

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?

Gen Z 107
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on. Is Gen Z your target audience ?

Gen Z 145
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 68
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Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Spiralytics

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.