Set Up

MAY 20, 2025

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performance marketing efforts.

Gen Z 59

Gen Z Transform Health Millennials 59

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?

Gen Z 107

Gen Z Millennials Entertainment Digital Marketing 107

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 70

B2C Gen Z Millennials eCommerce 70

Spiralytics

MARCH 7, 2023

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52