Gen Z New Technology Transform 
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.
Sprout Social
AUGUST 11, 2022
As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases.
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Marketing Insider Group
OCTOBER 25, 2021
Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Source: [link].
Martech
MAY 13, 2022
Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. billion people.
Rock Content
JANUARY 18, 2021
The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search. Google has already embraced the idea.
Marketing Insider Group
JULY 21, 2020
Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. Content marketing needs to lead this transformation. Now let’s look at some of the hard data.
Search Engine Land
DECEMBER 28, 2023
A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Microsoft Advertising launched a series of new generative AI tools for advertisers. Microsoft moved Target CPA and Maximize Conversions to general availability in October.
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