Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

illumin

APRIL 4, 2025

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. billion Over-the-Counter Pharmaceuticals $59.65 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Fashion $673.6

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Duct Tape Marketing

OCTOBER 24, 2018

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials.

Transform 67

Transform Gen Z Millennials Pharmaceutical 67