Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Source: Coach on Facebook 3.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online. Digital Advertising Can Go Viral. (At

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online. Digital Advertising Can Go Viral. (At

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

NOVEMBER 11, 2021

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

Management 145

Management Gen Z CRM Shipping 145

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

CXL

OCTOBER 31, 2022

Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Some businesses with a very niche product may have a single audience to target.

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85