illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. The numbers are in: employee-generated content generates more than goodwill. Keep writing those blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Timing matters.

Transform 83

Transform Marketing Marketers Gen Z 83

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. As buyers become more willing to access digital spaces, marketers must make the most of their potential.

B2C 123

B2C Marketing Automation Platform Gen Z Whitepaper 123

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g., The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118