Gen Z Thought Leadership Whitepaper 
Hubspot Marketing
FEBRUARY 25, 2025
Right behind them is Gen Z. social responsibility) User-generated content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Timing matters.
SocialPilot
APRIL 23, 2025
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.
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SocialPilot
JUNE 26, 2025
Build Trust with Thought Leadership: People trust people more than brands. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment.
SocialPilot
JULY 4, 2025
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.
SocialPilot
JULY 4, 2025
In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. It’s your storefront, sales rep, and customer service desk—all rolled into one. And with over 5.24 billion social media users , your next customer is definitely scrolling.
illumin
MARCH 6, 2025
Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?
Martech
FEBRUARY 19, 2025
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.
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