Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 85

Transform CMO Global Marketing Direct Mail 85

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? Jessica Kao. Edwards University.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 23, 2015

Author: Aden Forest We are on the edge of a golden age for marketing. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers. Marketing departments drive: . Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JULY 13, 2018

Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers , it has been our mission to remember what we learned and take it to heart as the year marches on. Bill Brown, Director, Marketing Operations, Phillips 66. Jim D’Arcangelo, SVP – Growth Marketing, UpCity.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 116

CRM User-Generated Analytics Marketing 116

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Tell us a little bit about how you got into B2B marketing and what you like most about it. No B2B marketers. At that point, I was hooked.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? How can businesses expand to global markets? The gig economy.

Logistics 133

Logistics Transform Law Global Marketing 133

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. Pan for Marketing Gold. If your a B2B marketer, evaluate how many opportunities were created.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member Creative Services team supporting the Marketing Automation team.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Using marketing campaigns to achieve clean data. “As Organizations can use marketing campaigns to drive gathering and cleaning the data you have and find most valuable.

Energy 90

Energy Transform Thought Leadership Marketing 90

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member creative services team supporting the marketing automation team.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Scott is responsible for digitally driven demand generation and he discussed how he is taking the wealth of online information available to marketers and turning it into actionable insights.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. It’s in every format and every language.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MARCH 13, 2019

With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. For some marketers, this future can’t get here fast enough. And get this: Big data isn’t even all that big yet. Data is certainly powerful.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Adobe Experience Cloud Blog

MAY 15, 2018

I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. Are there any challenges you’ve faced that I left out for global content strategy?

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

MAY 23, 2013

Author: Heidi Bullock As a marketer, you know the drill. Your VP of Marketing drops by your desk. This is not what many of us consider an awesome marketing moment. As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email. You say, “Sure!

Thought Leadership 134

Thought Leadership Finance Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. It’s in every format and every language.

Global Marketing 48

Global Marketing Thought Leadership Marketing Automation Platform Management 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. In fact, in a recent survey of more than 500 marketers , we discerned that 70% of them still deal with old-fashioned wall calendars or basic online calendars designed for personal use. Plan, Coordinate, and Share Your Wins.

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52