Marketing Insider Group
JUNE 8, 2020
I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.
Adobe Experience Cloud Blog
MARCH 31, 2015
This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?
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Hubspot Marketing
MARCH 19, 2024
And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.
Adobe Experience Cloud Blog
OCTOBER 21, 2020
As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. According to UNESCO , 80% of children globally (1.37 billion students!)
Adobe Experience Cloud Blog
OCTOBER 23, 2019
The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges.
Adobe Experience Cloud Blog
OCTOBER 14, 2008
From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Break them down by industry, size, job function, and so on to define your target markets. This is a great question.
Adobe Experience Cloud Blog
APRIL 25, 2018
Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos. Henry Stoever, Chief Marketing Officer, NACD.
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