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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. So, here, you outline your content.

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12 Questions You Need to Ask Before Hiring an SEO Company

Adobe Experience Cloud Blog

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership. Google’s redefining of helpful content and adding “experience” to the existing expertise, authority, and trust (E-A-T) framework were among the biggest SEO changes in recent years. Check out this handy checklist.

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What Is Internet Marketing?

SMA Marketing

Finally, by incorporating SEO principles into your Internet marketing strategy natively through blog posts and other digital channels, your business can help improve its online visibility within search engine results pages (SERPs) across multiple search engines. What are the types of Internet marketing?

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How to Create a Global Content Marketing Strategy

Rock Content

This, combined with SEO techniques , allows you to reach the right person, in the most appropriate way and in the most relevant channel. Efficient planning is central to any strategy’s success. Generally, content creators work with a buyer persona, which is nothing more than a representation of an imagined ideal customer.