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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. So will social media marketers finally make the leap to TikTok in 2023?

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Will Millennials Change Manufacturing?

Duct Tape Marketing

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 123
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment. Michelle Keene , Dropbox's Sr.

Gen Z 84
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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 65
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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

The result of this acceleration, brought about by rapid digital transformation, has caused the gap in corporate profits between the best and worst performing brands to widen further than ever before. Also, how the acceleration in digital transformation by companies is widening the gap between leaders & laggards and more.