Adobe Experience Cloud Blog

MAY 3, 2019

Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. The digital revolution has transformed the way business is done. How can businesses expand to global markets? Today, it’s easy. Export fees and tariffs.

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Logistics Law Transform Global Marketing 133

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

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Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? Here are a few thoughts about how agencies can increase their chances of being among the winners. There will be winners and losers.

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Transform Thought Leadership User-Generated SEO 134

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Metrics and Measurement have never been more important.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

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Transform PR Marketing Marketers 105

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

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CMO Transform Thought Leadership Global Marketing 52

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. Internal subject matter experts for thought leadership articles.

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Marketing Mix Global Marketing PR Thought Leadership 135

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute.

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Energy Transform Thought Leadership Marketing 90