glossary marketing-funnel 
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?
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Orbit Media Studios
FEBRUARY 22, 2022
Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Experienced SEOs and content marketers are able to look at any phrase and categorize it immediately. Landing pages for information intent queries: This is your Top of Funnel (TOFU) content. CRM best practices”.
Search Engine Land
JULY 31, 2023
Search volume is concentrated around top-funnel terms that don’t convert. Get the daily newsletter search marketers rely on. For informational glossary-type terms, you may be competing with publishing sites or Wikipedia. Let’s say we're attempting to rank for a broad informational term like “market pricing.”
Hubspot Marketing
FEBRUARY 22, 2023
Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. For instance, let's say you are an influencer marketing agency. Provide value to your audience.
Moz
DECEMBER 17, 2020
Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. One thing I want to highlight as well is that you should have different sets of competitors for each funnel stage. And don't go after those B2B giants if you're a mid-market B2B company.
Exposure Ninja
FEBRUARY 28, 2023
This guide brings together the most important data from Google Analytics 4 and explains how to make a profit from it using your marketing strategy. Want a handy Google Analytics 4 marketing checklist? Download The Revenue-Increasing Guide to Google Analytics 4 , which includes a marketing checklist for each section.
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