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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

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The Best In Automotive Content Marketing

Marketing Insider Group

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Transforming an automotive brand’s perception is not an easy task.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

The market research benefits of listening extend well-beyond demographic information. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Mental health is health. ??. pic.twitter.com/C53ptXsks5. — Calm (@calm) June 2, 2021.

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Unpacking Key Content Marketing Trends for 2024

Rock Content

Exploring the Future: Key Content Marketing Predictions for 2024 As we set our sights on the future, it’s crucial to take a look at the potential evolution of content marketing moving forward. Data-driven personalization Personalization is fast becoming the cornerstone of effective content marketing.