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How AI insights improve decision making

Sprout Social

AI insights for health and pharma AI provides valuable insights that significantly improve patient care and drug development in the healthcare and pharmaceutical sectors by efficiently structuring complex medical data. This approach can help officials identify similar complaints or praises, and find areas that require immediate attention.

Transform 109
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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 118
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AI Applications Across 12 Different Industries

Hubspot Marketing

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

AI marketing tools like Sprout use sentiment analysis to power several business applications such as market research, customer feedback analysis and social media monitoring to help brands understand how customers feel about their products, services and brand.

Transform 108
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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.