Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing.

Customer

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. These factors have led to one outcome: declining interest in construction and home improvements. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Build awareness with SEO content.

Marketers

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Hiring the right candidate.

Inbound Marketing

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy. What is a Google Ads campaign?

Inbound Marketing

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this.

Copywriting

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! During A/B testing, only a portion of your audience sees each test.

User-Generated

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. While we all want to be considered purveyors of nothing but the highest quality stuff, sometimes higher volume is the way to go. And when quality is required, you need to be able to deliver leads that convert. So marketing sends more.

Telemarketing

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing

Rock Content

JULY 13, 2023

If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. Creating it is the basis of a Digital Marketing strategy.

CRM

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

Telemarketing

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. It’s the art and science of attracting potential customers, nurturing their interest, and guiding them toward becoming paying clients. What is Lead Generation?

CRM

Rock Content

AUGUST 7, 2020

Over the years, marketing has always helped companies to position themselves in the market. Then, marketers could capture the public’s attention, promote their products, their proposals, and see their own business strategies. Marketing has always been crucial to companies. When we talk about consumer 4.0,

Customer

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR

Rock Content

MARCH 4, 2020

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. This guide will go over: What is Digital Marketing.

Digital Marketing

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing

Lusha

APRIL 18, 2021

If you’re trying to get an ABM program off the ground, you might want to reevaluate your account-based marketing tactics. . Then, read about three inspirational account-based marketing examples from teams who added millions to their pipeline using the exact same tactics! What is account-based marketing (ABM)?

Whitepaper

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. The Top B2B Lead Generation Strategies.

User-Generated

Scoop.it!

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. You can use this data and run ads for LCD screens on your blog. How to Build an SMB Content Strategy.

Whitepaper

Backlinko

JULY 12, 2024

We spoke to Nick Reijmerink , lead SEO at Skydreams, about his go-to interview questions for SEO freshers. Specific areas of SEO include technical, content, and link building. For example, you might create a blog post that helps solve a common customer query. Link building is the process of earning a link from another website.

SEO