Inbound Marketing Influencer Marketing Market Trends 
Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?
Hubspot Marketing
OCTOBER 31, 2022
Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.
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Hubspot Marketing
AUGUST 21, 2018
That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.
Hubspot Marketing
JULY 25, 2022
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing.
Hubspot Marketing
APRIL 5, 2023
The Role of Inbound Marketing in B2B Demand Generation Inbound marketing is a key component of any high-performing demand generation campaign. Today, with inbound marketing, you are either capturing demand or creating demand. Email Marketing: Newsletters, content promo, nurture sequences and event invites.
Hubspot Marketing
JANUARY 30, 2018
Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Not surprising, more and more people want to become social media influencers.
Calvyn Lee Blog
JANUARY 10, 2024
Example: HubSpot’s content strategy for inbound marketing is a great example. They cover core topics like content marketing, social media, and SEO, with in-depth sub-topics, providing a comprehensive resource for their audience.
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