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Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230
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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

Marketing 100
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Best B2B Marketing Strategies in 2023

Exposure Ninja

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. This trailblazer has turned social media into a customer connection wonderland.

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Offer unique industry insights in an ebook or report. If someone enjoys your offer and shares it, you just created a great word-of-mouth promotion.

eBook 145
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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 107
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4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Engagement first’ content also considers content promotion before the content creation.