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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Marketing

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Another option for niche paid ad campaigns could be influencer partnerships. In fact, they may be cheaper because you’re advertising to a smaller pool of people.

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The 28 Best Marketing Resources for Social Media

Buffer Marketing

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. She primarily shares social media updates across almost all major social media platforms.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Ruth Carter , attorney, Carter Law Firm. Support external content creation.

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30 Social Media Content Ideas and Examples for Brands

Hootsuite

For more, read our guide to influencer marketing. For example, Hootsuite shared this Entrepreneur article on the “10 Laws of Social Media Marketing” to Facebook because we knew our followers are social media professionals who would find the information useful. Infographics.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

A/B testing prices is legal provided you follow local laws and regulations. Understanding these laws and regulations is key to effective testing. Studying demand levels and price sensitivities in your market. Evaluating the value of those differentiators based on market research and client testimonials.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

A/B testing prices is legalprovided you follow local laws and regulations. Understanding these laws and regulations is key to effective testing. Most of these laws and regulations focus on negative price discriminationthat is, changing the price of a product or service based on location, nationality, gender, or other factors.

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