Search Engine Land

FEBRUARY 26, 2024

Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Emerging trends in paid advertising. Influencer marketing. Video marketing tactics and strategy.

Digital Marketing

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. Needless to say, he knows his way around thought leadership better than most.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 17, 2019

One of the ways brands are doing this is by moving away from sponsored, influencer marketing and instead by asking real-life product users to become content generators. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing Strategy

Hubspot Marketing

APRIL 5, 2023

Influencer Marketing: Brand awareness or product launch campaigns with relevant influencers in your niche. Email Marketing: Newsletters, content promo, nurture sequences and event invites. Email Marketing: Newsletters, content promo, nurture sequences and event invites.

Inbound Marketing

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Marketing Mix

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception.

Event Marketing

Marketing Insider Group

FEBRUARY 4, 2020

As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. Ignore the importance of ESC at your own peril.

Gen Z

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Her writing is relatable, engaging, and all about content marketing.

Digital Marketing

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. Performance-related thought leadership.

Retail

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way.

Content Marketing

Marketing Insider Group

AUGUST 7, 2023

Quick Takeaways Diverse Perspectives: The best B2B marketing blogs offer a wide range of viewpoints, from practical advice to creative inspiration, catering to both large corporations and small startups. Toprank – TopRank Marketing’s blog is a hub for digital marketing insights.

Thought Leadership

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment

Rock Content

DECEMBER 27, 2017

The Content Marketing Institute predicts that this ‘onslaught of acquisitions’ will grow into one of the most significant content marketing trends of 2018. Influencer Marketing Will. Historically, influencer marketing has largely been the purview of big brands. Become More Common.

Content Marketing

Hubspot Marketing

APRIL 30, 2020

For example, when the app TikTok emerged, we wrote a few blog posts to answer common marketer questions like, "What is TikTok?" , "How do brands market themselves on TikTok?" , or "How do you leverage influencer marketing on TikTok?". You can additionally write about news or trends related to your field.

Entertainment