Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Power Digital Marketing

JANUARY 19, 2023

Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy. Back to basics: What is affiliate marketing? Generally, partners are found directly or through an affiliate program.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? Let’s try to understand.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Social sellers still diversify where they sell.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. They forge meaningful connections with target users and capture more share of search. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”

Gen Z 115

Gen Z User-Generated SEO Millennials 115

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. Is it worth your time, or should you leave the influencer trend behind? Because influencer marketing works. How Businesses Find Influencers.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Scoop.it!

NOVEMBER 1, 2022

The total number of social media users exceeds 4 billion, and the average consumer has access to 600+ contacts across their social media channels. Generate higher revenue. Similarly, employee advocacy content generates revenue by creating better content. User-generated content (UGC) is one of your most valuable content types.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Try influencer marketing.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

JULY 31, 2021

Each part of the funnel (top, middle, bottom) requires its own marketing plan to keep prospects moving from one stage to the next. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them. Implement Strategies and Create Content to Generate Awareness.

User-Generated 145

User-Generated Analytics Product Millennials 145

Scoop.it!

OCTOBER 13, 2022

They also help you identify opportunities to improve the performance of your social media marketing strategy by showing where there are gaps in your existing strategy or areas where improvement is required. Are they videos, interactive polls, photos, user-generated content, or testimonials? So, how do they work?

Analytics 85

Analytics Millennials User-Generated Fashion 85

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). Over half of Millennials buy products based on recommendations. User-generated content can help you: Earn trust.

Gen Z 111

Gen Z User-Generated Transform Education 111

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Content Marketing Institute

OCTOBER 28, 2017

34:40): Content marketing is dead. Long live marketing. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.

Content Marketing 74

Content Marketing Millennials Marketing Marketers 74

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. But guess what?

Millennials 137

Millennials User-Generated Education Advertising 137

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. Why use YouTube influencer marketing? 6 types of YouTube influencer marketing campaigns with examples.

Influencer Marketing 130

Influencer Marketing Branding Marketing Marketers 130

Rock Content

AUGUST 19, 2020

of millennials use, daily, at least one social media channel. Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% for Generation X). Today, the platform has its own niche audience and its influencer marketing business model. Want to reach younger customers?

Branding 101

Branding Millennials Fashion User-Generated 101

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Exposure Ninja

OCTOBER 2, 2023

Occasionally, users upload videos as posts but Reels are more commonly used for videos. The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. Instagram Posts Instagram feed posts are usually static images.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. User-generated content.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

FEBRUARY 21, 2023

The #TikTokMadeMeBuyIt trend refers to users on TikTok discovering and purchasing products through videos posted by other users. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. million users, or 39.8% million users, or 12.9%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103