Welcome Software

MARCH 22, 2022

Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant for Content Marketing Platforms. This is the fifth consecutive year that Optimizely (Welcome) has been positioned highest in the Leaders Quadrant based on its completeness of vision and ability to execute. for B2B Demand Generation.

Transform

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Branding

Welcome Software

MARCH 22, 2022

Editor’s Note: In the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again named Welcome a Leader, positioning us furthest to the right for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ for the 5th consecutive year.

Transform

Welcome Software

APRIL 6, 2022

Editor’s Note: In the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again named Welcome a Leader, positioning us furthest to the right for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ for the 5th consecutive year.

Transform

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Who uses CRM systems?

CRM

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Law

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics

Welcome Software

APRIL 3, 2023

We’re excited to share that Optimizely has been named a Strong Performer in the 2023 Gartner Peer Insights Voice of the Customer Web Content Management report. Gartner defines this market as the process that controls content consumed over one or more digital channels. and/or its affiliates.

Customer

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do? How does a customer data platform work?

Transform

Welcome Software

APRIL 5, 2023

Gartner® has recognized Optimizely as a Leader in both the Magic Quadrant™ for Digital Experience Platforms (DXPs) and the Magic Quadrant™ for Content Marketing Platforms (CMPs). We delivered what I would consider to be an amazing 1-2 punch.

CMO

Animalz blog

OCTOBER 9, 2024

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend.

User-Generated

Welcome Software

APRIL 13, 2022

Content Collaboration: Building a Formidable Content Team. There’s almost never a one-size-fits all approach to building or managing a content marketing team. So, just as there’s no “right way” to draw a picture, there’s no “right way” to build a content team. Key roles your content team should have.

Key Performance Indicator

Use Insider

FEBRUARY 16, 2022

What Is a Customer Data Platform (CDP)? A customer data platform (CDP) is a collection of tools that helps to create a centralized, consistent, and accessible customer database. Customer data platform (CDP) and customer relationship management (CRM) aren’t the same thing. It’s widely used among B2B marketers.

Customer

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. At the same time, creating great content has never been more difficult, and leveraging meaningful data has never been more complicated. The need for new marketing architecture (or marchitecture) has become critical.

Transform

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. At the same time, creating great content has never been more difficult, and leveraging meaningful data has never been more complicated. The need for new marketing architecture (or marchitecture) has become critical.

Transform

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Instead, we empower brands with personalizable templates and advanced A/B testing capabilities—all within our industry-leading cross-channel platform.

Customer loyalty

Use Insider

FEBRUARY 16, 2022

The state of cross-channel or multichannel marketing. Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. Case Study 1: Apple (Long Term Cross-Channel Marketing). Case Study 2: Samsung (Product-Based MultiChannel Marketing).

Customer