Welcome Software

APRIL 5, 2023

Gartner® has recognized Optimizely as a Leader in both the Magic Quadrant™ for Digital Experience Platforms (DXPs) and the Magic Quadrant™ for Content Marketing Platforms (CMPs). We delivered what I would consider to be an amazing 1-2 punch.

CMO 40

CMO User-Generated Management Communications 40

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do? How does a customer data platform work?

Transform 83

Transform Analytics Customer Journey Shipping 83

CXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. The magic quadrant 2. Marketers use data visuals in two ways: Internally. Heat Maps 3. Stacked Bar 4.

Marketing 92

Marketing Marketers Analytics eBook 92

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. At the same time, creating great content has never been more difficult, and leveraging meaningful data has never been more complicated. The need for new marketing architecture (or marchitecture) has become critical.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. At the same time, creating great content has never been more difficult, and leveraging meaningful data has never been more complicated. The need for new marketing architecture (or marchitecture) has become critical.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Who uses CRM systems?

CRM 98

CRM Finance Marketing Marketers 98

Use Insider

FEBRUARY 16, 2022

What Is a Customer Data Platform (CDP)? A customer data platform (CDP) is a collection of tools that helps to create a centralized, consistent, and accessible customer database. Customer data platform (CDP) and customer relationship management (CRM) aren’t the same thing. It’s widely used among B2B marketers.

Customer 52

Customer CRM Transform B2C 52

Welcome Software

APRIL 13, 2022

Content Collaboration: Building a Formidable Content Team. There’s almost never a one-size-fits all approach to building or managing a content marketing team. So, just as there’s no “right way” to draw a picture, there’s no “right way” to build a content team. Key roles your content team should have.

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Instead, we empower brands with personalizable templates and advanced A/B testing capabilities—all within our industry-leading cross-channel platform.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Use Insider

FEBRUARY 16, 2022

The state of cross-channel or multichannel marketing. Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. Case Study 1: Apple (Long Term Cross-Channel Marketing). Case Study 2: Samsung (Product-Based MultiChannel Marketing).

Customer 52

Customer CRM eCommerce Customer loyalty 52

Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do? How does a customer data platform work?

Transform 109

Transform Customer Journey Shipping Analytics 109