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What is a Landing Page Used For? Best Practices in Marketing

Aspiration Marketing

If you struggle to convert website visitors into prospective customers, landing pages may be your missing piece. These targeted web pages guide visitors toward a specific action, boosting your market results and converting leads.

Marketing 230
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Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

The LeadG2 Blog

Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and help you generate new, qualified leads. However, creating an effective landing page requires careful planning and execution.

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9 Different Types of Landing Pages for Inbound Marketing

Aspiration Marketing

The simple landing page is often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today.

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What Makes A Landing Page Successful? [Video]

Aspiration Marketing

The humble landing page. OK, that might be a bit hyperbolic; however, the landing page's inherent power to entice readers to take action is often overlooked or mishandled. To help you set up your campaign landing pages for success, we've pulled together some best practices, tips, tricks, and generally good ideas.

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How to Create an Effective Webinar Landing Page

Aspiration Marketing

An exceptional webinar landing page can make all the difference in generating leads and filling up those virtual seats. A well-crafted landing page can be the difference between a packed room and an awkward one-on-one conversation. So, what makes a landing page effective?

Marketing 130
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20 Great Landing Page Examples You'll Want to Copy in 2023

Hubspot Marketing

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

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Why You Need to Create More Landing Pages [Data + Tips]

Hubspot Marketing

"I've already got some l anding pages , so why should you make more?" Landing pages are an indispensable part of marketing. Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, jump to the information you need: Why do you need more landing pages?