Hubspot Marketing

JUNE 24, 2025

This can lead to a lot of waste and unused products, which is a problem for Gen Z and other sustainability-minded consumers. The downside of trend-based content is that your new followers may not stick around or care about your other content or products. Your audience may perceive you as more relevant and youthful.

Gen Z

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” From luxury goods to pharmaceuticals, no industry is immune.

Branding

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Common privacy law provisions. Other laws. The law was notable for governing behavior that did not actually take place in the EU. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs.

Law

Adobe Experience Cloud Blog

JULY 26, 2016

No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. However, there have been successful lawsuits in the past against those who violated CAN-SPAM, and the law will most likely be strengthened in future.

Law

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Alcohol and tobacco products.

Pharmaceutical

Search Engine Land

FEBRUARY 16, 2023

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% THC threshold. What Twitter says. Why we care.

Pharmaceutical

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z