Set Up

APRIL 18, 2024

He loves the iconic staples like Apple and Nike, and admires the humor and brand ownership of Liquid Death, and the unique style of Red Bull. Know someone who may be a good candidate for the CMO Spotlight who embodies authentic marketing leadership, has set an example of success, and paved the way for others?

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CMO Thought Leadership Education Performance Marketing 69

Vertical Response

APRIL 19, 2024

The leadership style, company values, culture, and communication style—all these elements create an atmosphere that can significantly impact productivity. The workload and management style also play a vital role in employee productivity.

Management 83

Management Product Health Transform 83

Hubspot Marketing

JUNE 14, 2022

Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills. Here, we'll cover the basics of transformational leadership, define the key characteristics of this style, and see how it differs from transactional leadership. Back To You.

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Calvyn Lee Blog

DECEMBER 3, 2023

Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. The Benefits of Thought Leadership for B2B Brands This tactic was so effective because it conveyed immense credibility. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Kevin Indig

AUGUST 7, 2023

Style is the look, feel and tone of your brand. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. 1 thing you can do: Prescribe Messaging and Style in your content briefs. It changes the writing style by making it memorable. Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

MAY 2, 2022

When you think of leadership resources, terms like ROI, budget, and management might come to mind. There's a new way to think about leadership. Whether you’re starting your first job or managing a tough team, these resources for leadership development can help. Leadership Resources for Communication. But the data is in.

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Hubspot Marketing

JUNE 23, 2022

Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. What is self-awareness in leadership? Why is self-awareness important in leadership? Self-awareness in leadership can help you, as a leader, understand what you bring to your role.

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Digital Marketer

DECEMBER 12, 2022

63% of Americans are more likely to buy from you if you have an established personal brand…and this goes for business owners and those in corporate leadership positions. So, how do you start to understand your unique communication style? I first used DiSC almost 20 years ago at a leadership event. Did you know….

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Communications Digital Marketing Price Place 85

Martech

JANUARY 22, 2024

For example, on the Senior Exec persona , you’ll find six additional prompts ranging from time management to thinking, leadership, and more. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Consider these quick starts to help you get the most out of me.

Transform 104

Transform CMO User-Generated Management 104

Search Engine Land

DECEMBER 20, 2023

These tools offer automation, integrations and personalization capabilities that allow your team members to use them in a way that fits their work style. Leadership teams love high-level, holistic views, so the fewer data sources for your team to track down the better. You need to focus on tools designed to withstand these changes.

Management 98

Management User-Generated Analytics Personalized Marketing 98

SMEI

MARCH 16, 2022

Others believe that Musk is simply misunderstood and that his maverick style is actually good for business. This could mean changing company policies, hiring new leadership, or making changes to the company’s products and services. What do you think? Does Elon Musk’s behavior affect the way you view his brands?

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Hubspot Marketing

OCTOBER 25, 2022

Looking for some new leadership podcasts to check out? From tips on how to be a better leader to interviews with top CEOs, these top leadership podcasts will help you develop your skills and knowledge. Each week, HBR’s IdeaCast tackles one facet of leadership in 30 minutes or less. How Doubt Can Boost Your Leadership.

Health 86

Health Entertainment Communications Management 86

Hubspot Marketing

APRIL 11, 2023

77% of marketing leaders admit that it’s their responsibility to prevent quiet quitting, and 63% say it’s a reflection of poor leadership. Here are just a few: Lack of Accountability According to leadership, the top reason for quiet quitting is that employees think they can get away with doing the bare minimum.

Management 102

Management Health Marketing Marketers 102

Sprout Social

MAY 18, 2023

This research also informs your brand voice and helps you refine your unique style guide. Your social media style guide should encompass all things copywriting—from grammar, mechanics and tone to how to approach writing for different platforms, audiences and formats. Of course, AI is not a flawless solution.

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Copywriting Transform Thought Leadership Customer Journey 126

Hubspot Marketing

FEBRUARY 2, 2023

Project management professionals provide leadership through effective environmental scanning, synthesis of information into meaningful data, and objective analysis. Not only do you need to know who to meet with and when, you’ll also need to balance multiple communication styles. Keep track of communication styles.

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Hubspot Marketing

OCTOBER 25, 2022

Looking for some new leadership podcasts to check out? From tips on how to be a better leader to interviews with top CEOs, these top leadership podcasts will help you develop your skills and knowledge. Each week, HBR’s IdeaCast tackles one facet of leadership in 30 minutes or less. How Doubt Can Boost Your Leadership.

Health 84

Health Entertainment Communications Management 84

Set Up

MARCH 24, 2022

At Set up , we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. All our corporate values are my personal values—integrity, enthusiasm, leadership, accountability, curiosity, creativity, appreciation, and community.

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Customer Journey Education Advertising Advertisers 98

Marketing Insider Group

OCTOBER 26, 2020

In “ Mean People Suck, ” I make recommendations on how companies can change the way they review employee performance with Champion Leadership. What is Champion Leadership? Champion Leadership is comprised of executives and managers who champion their employees’ ideas. More so, 58% report it is not an effective use of time.

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Animalz blog

MAY 15, 2023

Writer creates content aligned with your company’s unique style guide. Writer Writing content that aligns with your company’s style guide and preferred language. This will diminish SEO returns, giving way to new ranking preferences like thought leadership. Wordtune helps you spice up existing content in seconds flat.

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Content Marketing Thought Leadership User-Generated SEO 127

Orbit Media Studios

NOVEMBER 29, 2023

Use this as a guide for style, voice and tone. Catherine Morgan, Point A to Point B Transitions “While your LinkedIn About section needs to be professional, there is also the opportunity to give readers a glimpse of how you approach your work, your leadership style, what drives you, or what you’re excited about.

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User-Generated Social Media Marketing CMO Analytics 92

Search Engine Land

DECEMBER 15, 2023

Your ideas or style Generative AI could plagiarize you more indirectly by stealing your content’s ideas, format, or aesthetics. Someone could also prompt generative AI to create content in your style, as many tools allow people to do. Doe is still stealing something, even if it’s harder to pin down.

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User-Generated SEO Thought Leadership Place 110

Search Engine Land

OCTOBER 25, 2023

But a thought leadership article or regular blog article that requires a personal opinion that adds value will not. Formatting problems are a common issue when there are multiple contributors, evolving style guides or when content creators simply neglect to follow established formatting guidelines.

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Rock Content

AUGUST 16, 2023

Whether it’s for conversion, thought leadership, purely informative purposes, etc. Additionally, we include our style and writing guide for the writing professional to refer to as needed, along with other information like: The tone of the text. Additionally, we also indicate the funnel stage that the content will target.

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Thought Leadership SEO Product Management 85

Businesses Grow

NOVEMBER 6, 2023

Here is wisdom from Denis in his own words: The S Skills Every Marketer Needs From my interview with Denis Sison, edited for style and brevity: Denis Sison For many years, I’ve advocated that marketers should have four basic skills — The four S’s of modern marketing. Number one, everybody has to be a socializer.

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Global Marketing Marketing Marketers Communications 116

Hubspot Marketing

APRIL 11, 2023

launched the Barbie Selfie Generator , an AI-powered website that allows users to put their own photos along with a Barbie-style occupation in a graphic that resembles the cast images. How marketers can thrive in a recession: expert tips from HubSpot’s consumer, marketing, and leadership research.

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User-Generated Advertising Advertisers Product 94

Sprout Social

DECEMBER 7, 2021

According to Sarah Chapman , Digital Strategy Director at CareSource, navigating these changes has primed social media managers for senior leadership roles. We’re beginning to see non-agency leadership roles that highlight that.”. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hubspot Marketing

JUNE 1, 2022

Outstanding leadership is key to any organization's success. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. Whether you’re a seasoned leader, or you’ve just stepped into your first management role, you should always make a point to improve your leadership skills.

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Management Product Communications Promotion 114

Set Up

SEPTEMBER 1, 2022

Set up CEO, Joe Koufman , virtually sat down with Julie Bowerman , the CMO of Kellogg Company, to share about her empathetic leadership style, prioritizing work-life balance, and her friend, Jo Ann Herold’s, new book, Living on a Smile. WATCH + READ THE RECAP BELOW. Q1 | Is there any advice you’d like to share?

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CMO Thought Leadership eCommerce Performance Marketing 52

Buffer Marketing

JUNE 23, 2022

Some folks have kicked off specific documents called operating manuals or leadership blueprints. Prompts for people managers We added in additional questions for People Managers and Leaders who can share more about their overall leadership approach. Here they are: What is your leadership style? I definite have.

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Communications Management Place Customer 77

Buffer Marketing

APRIL 22, 2024

Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thought leadership and growing your business reputation. It’s an ideal platform to share thought leadership, behind-the-scenes footage, and advice for your audience of potential customers.

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Thought Leadership Real Estate User-Generated Food 92

Search Engine Land

MARCH 6, 2023

Google CEO Sundar Pichai’s blog post introducing Bard ( An important next step on our AI journey ) included images of ChatGPT-style responses to two search queries (“is piano or guitar easier to learn and how much practice does each need”; “what are the best constellations to look for when stargazing”).

User-Generated 96

User-Generated Product SEO 96

Martech

MARCH 11, 2024

Your marketing team may even opt for a Netflix-style experience, where you have more multimedia content, serial episodic content and so on. This is more of an executive leadership conversation. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Branding 79

Branding Whitepaper eBook Communications 79

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Explore DIY-style videos with expert interviews and demos.

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Thought Leadership Marketing Marketers Whitepaper 130

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. By publishing well-crafted, educational ebooks or other downloadable content, you'll demonstrate that you're capable of thought leadership on an even higher scale.

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Thought Leadership eBook Whitepaper User-Generated 88

Hubspot Marketing

FEBRUARY 22, 2024

When you email your boss about your departure from the company, you’ll want to express your appreciation for your boss’s leadership during your time with the team. Farewell email for your direct reports If you’re in a leadership position, you must email your supervisees about your decision to leave the company.

Communications 102

Communications Management 102

Buffer Marketing

NOVEMBER 28, 2023

Despite its informational value, forward-looking thought leadership often overwhelms or loses portions of audiences. This is more of a personal thing, but I’ll always tweak the AI voice and style to match mine. It was uncomfortable to notice things I would have removed/changed if I hadn’t set such structure parameters.

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User-Generated Thought Leadership Branding Analytics 109

Set Up

JULY 28, 2023

She added,“ I feel like my empathetic leadership style allows other people to feel valued, which ultimately delivers trust, and when you have a trusted environment…people are happier. She stated, “I like to listen and feel hard because when I can empathetically listen, I believe I have a better way of getting to a solution.”

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CMO Transform Thought Leadership Performance Marketing 52