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Often, interactive content assets are best made to better promote a larger core asset. This is strong practice, and delivers many more touchpoints for that large core asset than standard campaign promotion. A little too obvious, and logistically complicated. Top marketing priority. Marketing team size. Monopoly ?
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Email is the center – to communicate the purchase confirmation and shipping status, and subsequently to solicit product feedback, promote related products, or provide special offers and coupons. You may think they only serve a logistical need (e.g., This is all orchestrated via Meritage Home’s marketingautomationplatform.
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