Martech

APRIL 23, 2024

A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). Classification models. This model puts data into categories determined by the user’s criteria. A more elaborate form can offer binary answers to a series of related queries ( decision tree ).

Analytics 115

Analytics Logistics CRM Customer Journey 115

Marketing Insider Group

JUNE 11, 2013

Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. Traditional markets are being disrupted all over the place.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Hootsuite

OCTOBER 27, 2020

However, this raises important questions about Twitter’s role and positioning, both as a company, and within the marketing mix. What’s more, with affordable cross-border logistics increasingly within reach even for smaller merchants, we can expect to see shoppers looking for deals and unique products wherever the web takes them.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 111

Branding B2C Logistics Content Marketing 111

Marketing Insider Group

JANUARY 17, 2017

And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” A little too obvious, and logistically complicated.

Promotion 86

Promotion Logistics Entertainment Marketing Automation Platform 86

Unbounce

JUNE 8, 2024

For live sessions, having a co-host to manage logistics and questions is a smart move. Recommended reading : Email marketing: 5 tactics to generate and nurture more leads 9. They’re versatile—live, pre-recorded, or on-demand. They’re reliable lead generators. To nail a training webinar, choose a topic that attracts an audience.

Marketers 98

Marketers Marketing Promotion Thought Leadership 98

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients?

Food 66

Food Event Marketing Entertainment Marketing Mix 66