Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Get the daily newsletter search marketers rely on.

SEO 99

SEO PR Key Performance Indicator Communications 99

Search Engine Land

AUGUST 8, 2023

These surveys could be sent to various audiences – your current customers or your marketing email database. You can work with a market research company to find an audience or a mix of the above. After selecting research methods and conducting them, the data must be analyzed and aligned with customer personas.

SEO 91

SEO Customer Journey PR CRM 91

Martech

MARCH 27, 2023

This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making. At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Search Engine Land

NOVEMBER 8, 2022

How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Get the daily newsletter search marketers rely on.

Branding 96

Branding Non-Profit Real Estate Transform 96

Marketing Insider Group

FEBRUARY 5, 2024

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. billion by 2026.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

AUGUST 21, 2023

Still, there are many courses on the platform, some marketing-related and others more career focused, such as Land Your Next Job and Intro to Digital Wellbeing. These courses focus on copyright, asset monetisation and navigating YouTube as a musician, so they may only be relevant to some marketers.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100