Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

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Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

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Thought Leadership Marketing Automation Platform Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! Whether you are marketing to other businesses or to consumers, planning is the most important thing you can do to ensure a successful year ahead. If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game!

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Thought Leadership Marketers Marketing Education 134

Adobe Experience Cloud Blog

JULY 8, 2015

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.

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Thought Leadership Marketing Automation Platform Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

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Thought Leadership Marketers Marketing User-Generated 174

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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Global Marketing Thought Leadership Transform Marketers 134

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. It’s incredibly important for Finance to understand the strategic nature of the work your marketing team does.

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Finance Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.

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Thought Leadership Finance Marketing Automation Platform Marketers 133

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. It’s important to follow through on leads.

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CRM Thought Leadership Communications Marketers 134

Adobe Experience Cloud Blog

APRIL 21, 2014

This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. That’s a 3.2%

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Key Performance Indicator Marketers Marketing CRM 134

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

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Thought Leadership Social Media Marketing Marketers Marketing 115

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” This is one reason why some companies still rely on “spray and pray” marketing techniques.

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Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

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Thought Leadership PR Marketers Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2014

Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. To be clear, this isn’t because they don’t understand what marketing automation can do for their companies, and it isn’t because they’re afraid to try something new.

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Thought Leadership Marketers Marketing Promotion 134

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. What do you think the future of marketing holds? A real “Marketing First” world. of marketers say that they will own end-to-end customer engagement.

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Thought Leadership Marketers Marketing Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

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Customer Thought Leadership Analytics Finance 134

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Helpful Advice of the Week How AI will impact marketing ops and Martech work by Scott Brinker. Advice to supercharge your career by Ben Meer.

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Thought Leadership Customer Acquisition Finance Education 130

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. So, is there actually any value in trying to go beyond one-size-fits-all marketing? Marketing in the Relationship Era. Even telemarketers practice a basic form of personalized marketing.

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Telemarketing CRM Thought Leadership Marketers 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This would be the perfect Halloween. They demanded more.

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Marketing Automation Platform Thought Leadership Marketers Marketing 134

Marketing Insider Group

JULY 12, 2012

The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Solution marketing was an out growth of the popular phrase “solution selling” from more than 20 years ago. More Trends To Watch.

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Thought Leadership Marketers Marketing Promotion 111

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it.

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Thought Leadership B2C Transform Marketers 49

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Influencer Marketing Branding B2C Marketers 138

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

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Transform Whitepaper Thought Leadership Key Performance Indicator 108

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How do we manage this? Who do we include?

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2018

When it comes to marketing, times have changed. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies. Managing and using them can be messy and time-consuming. A new marketing age requires a new approach to agency business.

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Thought Leadership Price Management Advertising 131

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. 10 Steps to a Building a Successful Content Marketing Strategy. Become an Expert.

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Marketing Strategy Whitepaper Content Marketing Marketers 111

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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Thought Leadership Telemarketing Direct Mail Analytics 48

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Your content should align with your goals.

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Market Research Content Marketing Marketers Marketing 125

Hubspot Marketing

NOVEMBER 10, 2017

I really did speak at the same event as she did, and I was fortunate enough to interact with a roomful of forward-thinking marketers during my talk about one of my favorite topics in content marketing: using content as a tool. Content starts with marketing, but it should never stop there. 1) Marketing. 3) Human Resources.

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Thought Leadership Education Inbound Marketing Health 111

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? Watch the news every day. That’s not an exaggeration.

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Marketing Strategy Whitepaper Thought Leadership Marketers 102

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. of internet users who are on it?

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Social Media Marketing Thought Leadership PR User-Generated 94

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. When your enterprise adopts marketing automation , it unleashes the power of marketing.

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have. Some Examples.

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Whitepaper Thought Leadership eBook SEO 134

Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Campaigns – advertising for any campaigns that we might be running in the market such as events.

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Direct Mail Inbound Marketing Thought Leadership Marketers 96