Martech

OCTOBER 26, 2021

Both challenges to innovation and opportunities to advance it do exist within the organizational structure, however, and it’s up to marketers to understand the key drivers to get a transformational win. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions.

Transform 128

Transform New Markets Retail New Technology 128

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.

New Markets 110

New Markets Finance Customer CMO 110

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Management 110

Management CMO Marketing Marketers 110

Rock Content

APRIL 5, 2023

As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. To be successful, however, you need to be able to manage all of those moving parts. What is Content Cloud Management? Simply put, it uses cloud-based tools and platforms to manage content.

Management 74

Management Global Marketing Content Marketing Marketing Strategy 74

Set Up

SEPTEMBER 7, 2022

No matter where you are on your marketing career journey, starting a new role comes with its frustrations and challenges. At Set up , we help marketers fill the gaps on their team. The first of the three guides in the series is our Guide to a New Role | Marketing Director. How do I evaluate my team?

New Markets 59

New Markets CMO Marketing Marketers 59

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Transform 77

Transform Management New Markets Manufacturing 77

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 105

CRM New Technology Marketing Marketers 105

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Marketing and sales were two good examples.

Marketing 108

Marketing Marketers Telemarketing Customer Journey 108

Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. It's tedious to keep up and manage the opting out process. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

New Markets 52

New Markets Non-Profit User-Generated Law 52

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker).

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Hubspot Marketing

OCTOBER 17, 2022

Whether you're an individual contributor (IC) or people manager looking to get promoted, you're in luck. Here, I spoke with Help Scout's VP of Brand, Kristen Bryant Smith , to learn what she looks for when promoting both ICs and people managers. What factors you need to demonstrate to get promoted as a people manager.

Promotion 93

Promotion Management Branding Communications 93

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?

Management 79

Management User-Generated CRM Inbound Marketing 79

Search Engine Land

SEPTEMBER 18, 2023

The two new offerings are currently in pilot with general roll out planned for October 2023. In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. ” “Market expansion has been a huge priority for us across our search and marketing offering.

Advertising 136

Advertising Advertisers Marketing Marketers 136

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. What’s the #1 thing that will derail your new platform? This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform. Marketing Automation'

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Platform 126

Marketing Automation Platform CRM Marketing Marketers 126

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Transform 121

Transform Communications Marketing Marketers 121

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 100

Transform Content Marketing Marketing Marketers 100

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. It effectively manages that data and empowers its team to use it.”

Communications 116

Communications Marketing Marketers New Technology 116

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. And only 12% say they’re extremely/very successful at managing content.

Management 107

Management Content Marketing Education Product 107

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Your digital marketing could be the culprit. Here are 10 benefits of hiring a digital marketing agency: 1.

Digital Marketing 91

Digital Marketing Key Performance Indicator Marketing Marketers 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 115

Influencer Marketing Branding B2C Marketing 115

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. So, I think it will bring a whole new wave.”

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Adobe Experience Cloud Blog

AUGUST 21, 2012

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Most of them don’t recognize the marketing roles they’re now facing. B2B marketing today has changed significantly. Funnel math and revenue performance management.

New Markets 125

New Markets Inbound Marketing Direct Mail Customer loyalty 125

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Branding 121

Branding Content Marketing Marketing Marketers 121

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 104

Marketing Marketers Food Email Marketing 104

Search Engine Land

MARCH 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. For managers/staff, the number was 67%. Researching and recommending new marketing technology products.

Search Marketers 94

Search Marketers Marketing Marketers Management 94

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Measure against new metrics.

Transform 131

Transform Management CMO eBook 131

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly. What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this.

Content Marketing 89

Content Marketing Marketing Marketers Global Marketing 89

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. were senior manager roles.

CMO 130

CMO B2C Marketing Marketers 130

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 107

User-Generated Marketing Marketers CMO 107

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Transform 121

Transform Fashion Health CRM 121

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 105

Marketing Marketers Food Email Marketing 105