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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing. It’s not just that they’re really good at marketing.

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How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. What are the benefits of using Bannerflow?

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25 Must-Have Digital Marketing Agency Tools in 2024

Customers.ai

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

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Why we care about email marketing: A marketer’s guide

Martech

Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage. Unlike other channels, marketers need to know the mechanics of message delivery, too. Email manager.