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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

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Transforming email addresses into actionable insights by AtData

Martech

Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable. The post Transforming email addresses into actionable insights appeared first on MarTech. Optimization opportunities: Continuous feedback loops ensure your campaigns are perpetually evolving and improving.

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Webinar: Transform your content operations with DAM

Martech

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. AI will also increasingly be used for content marketing. shoppers, it’s not a top priority as cost concerns grow,” said Laura Connell, consumer trends manager for consumer intelligence company GWI. Get MarTech!

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Laying the groundwork for AI in MOps: How to get started

Martech

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Calculated risk management.

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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

The CMO Survey

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing leaders are also asked by their CEOs and/or CFOs to participate in board meetings (at a rating of 4.9)

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5 steps to work smarter and successfully

Martech

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction.