Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Emily Poulton, Marketing Manager, The Adecco Group.

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CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. The pandemic delivered both disruption and opportunity.

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Transform eCommerce Thought Leadership Millennials 110

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. From Google’s autonomous cars, iRobot’s Roomba, and Intuitive Surgical’s da Vinci Surgical System to Ozobot, credit card fraud, and crime management. Soon enough, new technologies are going to emerge. Author: Jacob Shama “Hey, Siri!

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Transform Thought Leadership Customer Journey Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. But they taught us how new technology can be leveraged to improve how we interact with customers. A Bit of Perspective. The Winds of Change. It’s no longer a static, form-based interaction.

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Customer CRM Thought Leadership Marketing 134

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

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Thought Leadership Whitepaper Transform Marketing 64

Adobe Experience Cloud Blog

MARCH 22, 2017

” And with ABM solutions that are either native to a platform or complementary, marketers can plan, manage, and measure their campaigns and collaborate with other cross-functional teams more effectively. Smart marketers know better than to jump on the bandwagon and cave into “ shiny new objects.”

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Thought Leadership Marketing Marketers New Technology 128

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

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New Technology Transform Outbound Marketing Thought Leadership 119

Adobe Experience Cloud Blog

DECEMBER 8, 2014

Why should they transition from one product to another? To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below. This is a key question when looking to implement a new technology solution or embrace a new philosophy.

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Transform Energy Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MAY 15, 2013

Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. And then the product comes out (“revenue”). If you think of it that way there are clear variables that will impact the product being produced. Product quality = E. Product” quality = E.

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Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

JUNE 30, 2014

Find out what objectives your marketing team is trying to accomplish with the new technology, and find out what their pain points are. Map the marketing objectives you collected during Step 1 to each vendor’s product offerings. Step 1: Fact Finding – What’s Your Marketing Team Looking For? This is the key to prevent shelfware.

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Thought Leadership Marketing Marketers User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2019

Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. But thought leadership involves more than knowledge. For small businesses, effective thought leadership can help level the playing field.

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Thought Leadership Energy New Technology Price 120

Adobe Experience Cloud Blog

JULY 6, 2016

After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. As a social media manager, these are very big wins in my book! Take a look at the example below of how this new technology enables digital content to interact with physical objects.

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Thought Leadership Fashion Retail Social Media Marketing 91

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. By tying compensation to assets under management (AUM), advisors are now highly incentivized to retain existing customers (unless they want a pay cut). For institutional investors, you likely know your target market very well.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 9, 2014

We ate, we drank, we posed for pictures, and we explored new technology integrations. Let them experience what it would be like to use your product/service. If you aren’t proud of the product, you’ll have a hard time selling it. Look for a great product, happy customers, a big market, and a winning team.

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User-Generated Thought Leadership Fashion Education 131

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

These goals are important for any event manager. Attendees are often looking for events where they can sharpen their skills and learn about new technologies. These technologies can include your own product. Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction.

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Event Marketing Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 13, 2017

To have a productive meeting with your IT or web team, here are some topics we recommend that you cover: . Are there any steps that marketing needs to take when creating new pages on your corporate site? Third party vendors could include your marketing automation tool, email service provider, or content management system.

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Thought Leadership Communications New Technology Management 133

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver. Michael Brenner.

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Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2019

Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. But thought leadership involves more than knowledge. For small businesses, effective thought leadership can help level the playing field.

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Thought Leadership Energy New Technology Price 51

Martech

FEBRUARY 15, 2024

I saw AI as an opportunity to do that, whether it’s It was productivity improvements. We have all this great thought leadership and content. We review new technologies when they come out. I asked people if there were any unique products they thought we should do a trial or pilot with.

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Education CMO Marketing Marketers 117

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Shared drives, social file sharing, and cloud document delivery services can hurt our ability to effectively enable sales because they feed the beast of one-off, random, reactive content management. Turn to Technology to Close the Gap. Many sales departments don’t have the time or resources to evaluate and implement new technology.

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Thought Leadership Marketing Automation Platform Communications New Technology 134

Adobe Experience Cloud Blog

APRIL 6, 2018

Hear how Cleveland Clinic turned its infant blog and three-person social media team into a 30 person content marketing department managing sites that generate millions of visits per month and bring measurable revenue into marketing. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies.

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Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

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Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Adobe Experience Cloud Blog

AUGUST 3, 2016

A key part of implementing ABM is to establish alignment between sales and marketing leadership. Sales and marketing approaches have often conflicted because it has been challenging to quickly map and manage strategic communication at the account level. Products purchased. Targeted products. Organization size.

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Marketing Automation Platform Thought Leadership Communications New Technology 91

Adobe Experience Cloud Blog

AUGUST 1, 2016

However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. When I was talking to the team at Schwinn Bicycles about the scrappy concept, marketing manager Samantha Hersil said, “You know what, we could all use a few people and a few dollars more.” Seeing ideas everywhere.

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Digital Marketing Thought Leadership Marketing Marketers 94

Adobe Experience Cloud Blog

JULY 20, 2018

Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu , sent us their advice to marketers looking to be fearless in their own way. Stand Out and Be Fearless. Be a fearless marketer.”.

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Whitepaper Thought Leadership User-Generated Fashion 91

Adobe Experience Cloud Blog

MAY 23, 2013

As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email. This can be especially tricky if you are managing a global marketing budget with different currencies. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Finance Marketing Marketers 134

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

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Marketing Strategy Content Marketing Whitepaper Marketing 145