Remove Management Remove Pharmaceutical Remove Promotion Remove SEO
article thumbnail

9 salary negotiation tips for search marketers

Search Engine Land

Whether you’re working in SEO , PPC or somewhere in between, salaries are always a contentious subject. Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Pick out the elements in your work history that match the ad.

article thumbnail

How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Topical Map for Medical & Medicine Blog

Calvyn Lee Blog

Importance of Topical Relevance for SEO: Topical relevance is crucial for improving your site’s visibility in search engine results. Promote Sharing: Encourage social sharing and backlinks to boost your site’s authority further. Case Study: Imagine you have a medical website focusing on diabetes.

article thumbnail

Webinars: A complete guide with examples

Search Engine Land

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. So there’s that element of our programming as people.

article thumbnail

Transcript of An Introvert’s Guide to Putting Yourself Out There

Duct Tape Marketing

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. As I have been trying to promote my book and grow, I’ve had a lot of stuff rejected, actually, by media outlets, and in a way it’s felt kind of good. You get great backlinks. Go check it out.