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Real Estate Marketing: A Complete Guide for Agencies & Realtors

Rock Content

Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content.

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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Have you ever thought about getting into real estate? As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. It’s called real estate SEO. In turn, this allows you to get in front of your target audience.

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26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. 26 real estate social media post ideas to get more leads.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Summarize a unique skill set for an HR manager role that reflects the candidate’s ability to lead and motivate teams. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

After identifying its ICP and making a list of its top accounts, the ABM team segmented target markets and buyer personas within them. The result of marketing only to accounts that were a good fit? 2) The major emotional ‘jobs’ are to ‘organize and manage music in a way that feels good’ and to ‘share songs with friends.’

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Who is conversational marketing for? Conversational marketing offers a more effective way for all types of businesses — ecommerce, real estate, online coaching, brick-and-mortar stores, restaurants and more — to build and manage relationships that drive success.