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Niche advertising: 7 actionable tactics for targeted marketing

Martech

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media?

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

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The Real Story on MarTech: The case for Digital Asset Management

Martech

While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey. I regularly hear marketers and IT people say, “I just need something that’s better than Dropbox or Box to manage our digital assets.” Paying the price.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Typically, most companies find they need at least a social media manager and a community manager. A social media manager will post on behalf of a brand. As the brand, the social media manager makes sure to post according to a voice and social strategy. The Sims has both social media managers and community managers.