Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

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Manufacturing Digital Marketing Marketing Strategy Marketing 52

Industrial Marketer

DECEMBER 14, 2022

Since we focus on manufacturing. Read more » The post Social Media Advertising for Manufacturers appeared first on Industrial Marketer. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising.

Manufacturing 98

Manufacturing Advertising Advertisers Social Media Marketing 98

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. What do I mean by that?

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

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Manufacturing Digital Marketing Marketing Marketers 111

Industrial Marketer

JUNE 28, 2022

Read more » The post Why SEO for Manufacturing Companies Is So Important appeared first on Industrial Marketer. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and.

Manufacturing 98

Manufacturing SEO Marketing Marketers 98

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. If you’re ready to scale your content marketing efforts without sacrificing quality, let’s discuss how we can partner. Let’s Talk.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Industrial Marketer

JULY 27, 2021

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Manufacturing 105

Manufacturing Inbound Marketing Digital Marketing Marketing 105

Industrial Marketer

JUNE 23, 2021

That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in, Read more » The post Top 5 Email Best Practices for Manufacturing Marketing appeared first on Industrial Marketer.

Manufacturing 95

Manufacturing Marketing Marketers Email Marketing 95

Industrial Marketer

JUNE 8, 2021

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere.

Manufacturing 98

Manufacturing Social Media Marketing Marketing Marketers 98

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 99

Marketing Strategy Manufacturing PR Marketing 99

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Industrial Marketer

AUGUST 17, 2021

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. Read more » The post Do Manufacturing Companies Using Social Media Need to Be on Instagram? appeared first on Industrial Marketer.

Manufacturing 98

Manufacturing Place Social Media Marketing Marketing 98

Industrial Marketer

APRIL 27, 2023

Read more » The post How Manufacturers Can Experiment with AI Marketing appeared first on Industrial Marketer. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts.

Manufacturing 52

Manufacturing Marketing Marketers Content Marketing 52

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

Manufacturing 88

Manufacturing Content Marketing Marketing Marketers 88

Rock Content

APRIL 20, 2023

For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product.

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Product Marketing Marketing Strategy Product Whitepaper 80

Industrial Marketer

FEBRUARY 22, 2022

Why are manufacturing case studies so important? Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer. Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Customer Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona? Job Function: All.

Manufacturing 76

Manufacturing Customer Whitepaper Finance 76

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

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Manufacturing Content Marketing Marketing Marketers 94

Search Engine Land

MAY 21, 2024

Manufacturer websites. Google Manufacturer Center. The Google Manufacturer Center is a tool provided by Google that allows manufacturers to feed detailed product information directly into Google’s shopping database. SEO and marketing strategies must adapt to requiring fewer touchpoints to reach and convince users.

eCommerce 102

eCommerce SEO Manufacturing User-Generated 102

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. A picture is worth a thousand words, so how many more words might video be worth?

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. “For

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

OnPassive Marketing

MARCH 30, 2022

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

Influencer Marketing 57

Influencer Marketing Marketing Strategy Fashion Manufacturing 57

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

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Marketing Strategy Content Marketing Gen Z Whitepaper 122

Tiecas

MAY 7, 2024

So, how can industrial marketers address these measurement challenges and ensure their efforts are aligned for maximum impact? This is where a robust industrial content marketing strategy comes into play. Do You Need an Industrial Marketing Agency or a Consultant?

Thought Leadership 52

Thought Leadership Manufacturing Marketing Marketers 52

Marketing Insider Group

JUNE 12, 2018

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%. Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change.

Marketing Strategy 92

Marketing Strategy Outbound Marketing Manufacturing Marketing 92

Marketing Insider Group

OCTOBER 6, 2017

For the 143rd episode of The Marketing Book Podcast (and Manufacturing Day), I interviewed Bruce McDuffee, author of The New Way to Market for Manufacturing: Innovation That Grows Your Business. When it comes to marketing and sales, the biggest problem manufacturers have is their product.

Manufacturing 69

Manufacturing Marketing Marketers Product 69

Search Engine Land

APRIL 15, 2024

Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. This can be manufactured to move people to a landing page as part of this discussion or conversation.

Branding 108

Branding Manufacturing Real Estate PR 108

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message.

Marketing Strategy 127

Marketing Strategy Content Marketing Whitepaper Manufacturing 127

Zumvu

NOVEMBER 10, 2021

In fact, experts believe crypto has the potential to transform the world’s finance, healthcare, manufacturing, and other vital industries forever. It’s official. Crypto is taking over the world.

Transform 52

Transform Marketing Strategy Manufacturing Finance 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52