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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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How product scoring can boost your Shopping campaigns

Search Engine Land

Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Products that are consistently in demand and quickly restocked tend to score higher, indicating sustained market desire. Preorder ratio.

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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Could our pricing strategy be a barrier to sales?

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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

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How to Improve SEO on Amazon and Drive More Sales

Sachs Marketing Group

The key is understanding and adapting to Amazon’s algorithm, focusing on keyword optimization, pricing, and customer reviews. Here’s how to improve SEO on Amazon: Keyword Research Keyword research is the cornerstone of effective Amazon SEO. High visibility on Amazon leads to more clicks, sales, and higher revenue.

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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is the process of planning, executing, and monitoring the marketing for a product or service. Product marketing has five core pillars market research, target customer, product positioning, pricing, and distribution. The Roles In Product Marketing Management.