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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? That’s why the 4 Ps are also called the marketing mix. Marketing professor Neil Borden came up with a 12-element version.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

But Reddits role in the modern marketing mix has shifted. Brands can use social listening for anonymous sentiment mining to elevate their market research. From social search to anonymous sentiment mining, brands can leverage the unfiltered and unprompted discourse on Reddit to transform their approach to marketing.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Instead of questioning ‘Why does this cost more?’

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.