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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

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What's a Marketing Audit? [+ How To Do One]

Hubspot Marketing

social media marketing). Elements of a Marketing Audit A comprehensive marketing audit may include one or more of the following elements: 1. A SWOT analysis outlines the strengths, weaknesses, opportunities, and threats of your marketing. Market research. When should I do a marketing audit?

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. And inform your marketing strategies and product offerings.

PR 102
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32 social media training resources and courses every marketer needs

Sprout Social

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Focusing internally - As mentioned earlier, Social Media is not a one-way street and it requires you to listen and interact. All rights reserved.